Samsung Experience Store at CF Toronto Eaton Centre

Location: Toronto, Canada
Samsung Electronics Canada Inc.

The Samsung Experience Store represents its sixth, largest and most immersive Samsung Experience Store in Canada to date, and ushers in a new era of retail excellence for Samsung's Canadian operations. The two-storey, 21,000 sf store features a fluid, contemporary design created to enhance the retail experience and delight visitors’ through innovative, hands-on participation.


logo for the Retail Council of Canada Excellence in Retailing Awards 2018
IES logo in yellow
black and white ARIDO Awards 2018 logo
2019 Shop Awards the original design competition awarding excellence since 1958


thumbnail showing Globe and Mail headline and photo of Samsung Experience Store in the Eaton Centre
thumbnail image showing the grand white cuving staircase in the Samsung Eaton Centre store with the Canadian Interiors logo underneath
Canadian Architect cover story on Samsung Experience Store
magazine article with a photo of the exterior of the Samsung Experience Store Eaton Centre colourfully lit up at dusk and the headline The Light in the Window

Project Lead: Young-Kun Yoon

a grand curving staircase with wooden steps and handrails, framed in white steel
View of the Samsung Experience Store from inside the Eaton Centre.
a display table of smartphones with a white top and wooden base
the seating area of the personalization zone at the Samsung Experience Store, one-of-a-kind phone cases in displays on the wall and a window with rounded edges shows the Eaton Centre hallway
Looking down to the first floor from the second floor, through the opening of the curving wooden staircase which frames the white circular product tables and checkout point
A woman tries out a smart phone at a product table, in the background someone else walks up a wooden curving staircase
exterior of the Samsung store from the sidewalk in front of the Eaton Centre at dusk